Claire Pettibone's New Whimsical Collection ‘Les Fleurs' SS/24

An eternal symbol of beauty and love, flowers are the inspiration for Claire Pettibone’s latest capsule collection. And although flowers for spring may be a cliché, there is a reason for their timeless beauty. Embroidered on soft tulle, vines trail gracefully along ethereal silhouettes as blossoms bud and bloom. Touches of petal pink, dusty rose and sage green, sky blue and silver, golden buttercup, and of course, classic ivory, adorn these ethereal silhouettes.

“Embroideries are almost like paintings for me, and choosing the colours for the threads and placing the elements on the body in a way that brings a lyrical and whimsical beauty, a breathtaking moment, as happens when those first blossoms of spring appear after a long winter…it truly never gets old to me”, shares the designer. 

“I am constantly inspired by nature, and this season I let my botanical impulses run wild. Cherry blossoms, roses and peonies appliquéd by hand, layers of silk and tulle, and intricate branches and leaves come to life in couture gowns. Having just returned from a long-awaited visit to Japan just in time for cherry blossom season, my mind is awash in floating petals! Most of my brides are married in outdoor settings, and my vision this season is to transform them into the most unforgettable floral goddesses.”

Aligning with Claire’s Les Fleurs capsule collection, LA-based cake designer Kelly Gray partnered with the designer to create three cakes that embody unique elements of her work. Each cake is adorned with an abundant array of sugar flowers, fruits, and berries, with touches of playful surprises like butterflies and fresco paintings all made by hand. Kelly mirrored the collection’s colour palette, using soft pastels and pops of orange and apricot to create depth and romanticism as well as gilded 24-karat gold touches for an added layer of luxury.

“It was a beautiful process to watch our creativity bounce off one another’s and to work alongside another female artist,” said Gray. “Our collaboration felt effortless as our aesthetic and love for all things beautiful melded seamlessly. It was a dream to be able to embrace the ethereal elements of Claire’s designs through my work – adding in organic details like delicate pressed sugar petals and replications of her hand appliqué blossoms.”

Nature has inspired this ethereal shoot, where shades of blue recall the sky and sea and shimmering silver gives a hint of glamour to the whimsical pieces. Just like in a fairytale, this collection of dresses celebrates spring and the blooming of gardens with nature flourishing at its best. With delicate styles perfect for the outdoor wedding season, this collection is made for brides looking to shine bright on their special day.

The Dream Team

Les Fleurs Collection @clairepettibone Photography credits @jeremychouphotography Planning + Design @kbellaevents Cakes @kellygraycakes Florals @wild_and_behold_florals Hair + MUA @chloeho_mua Videography @love_is_wed Venue @lavenderworkplaceworkshops Hairpieces @erinrhyne @twigsandhoney Earrings @darethcolburndesigns Shoes @bellabelleshoes Rings @trumpetandhorn